iPhone X goes on sale around the world

Apple fans can finally turn themselves into an animated pig emoji on their very own iPhone X. The company's newest smartphone started going on sale in stores around the world Friday.

Customers celebrating their iphone Xpurchases

It's become a tradition for hundreds of dedicated customers to line-up outside stores around the world to be among the first to own the new iPhones.

Apple enthusiast Rupert Legallias in London lined up for hours, as he did for previous launches for the iPhone 5S and iPhone 6, but he said this event was disorganized and his model sold out before he could get it.

"There was only 120 people in front of me in the [line]. Their stock level must have been non-existent," he said. "It's just a disappointment."

People who pre-ordered online will also start receiving their devices in the mail on Friday. Pre-orders for the iPhone X started early Tuesday morning. But within 15 minutes, the main Apple site in the U.S. ran out of devices that would ship on November 3. The wait times for online sales have jumped several weeks.

To celebrate the iPhone's 10th anniversary, Apple included a number of major changes to the iPhone X. The screen takes up more space on the device, and replaces the Home button with face-detection technology.

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But those features don't come cheap. The iPhone X starts at $999 in the U.S. andsignificantly more in many other countries.

Apple has tried something new this year, launching two different iPhone models six weeks apart. The iPhone 8 and 8 Plus went on sale September 21, but excitement was tepid outside Apple Stores compared to previous releases. Fewer people appeared to line up in person for that device, which cost hundreds less than the iPhone X.

The iPhone 8 devices are more traditional than the X. They added wireless charging, better cameras, and faster processors, but nothing as thrilling and futuristic as an animated poop emoji.

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